We Get It

Nothing seems more obnoxious than a salesman telling you to forget what he told you about his reels last year.

This year it’s all new, all better, and you need to dump last year’s inventory and start buying his latest, newest greatest gear.

Guess what: Next year he’ll be standing in front of you saying the very same thing about the reels he holds in his hands right now. Here’s a flash! If his reels are so good, why do you already know they’ll be obsolete in nine months?

How about making reels that respect consumer’s wallets? How about making products that are purposely designed to last more than one season? How about treating customers like long-term relationships instead of impulse buyers you’ll never see again?

Consumers who see fishing tackle as a fashion industry should be encouraged in every way to buy each year’s latest and flashiest gear. Heaven knows we love these guys; they keep us in business and we bless them earnestly every day in our prayers!

Nonetheless, and despite all the hype, truly new innovations in the design of reels are rare. Most of the so-called yearly innovation is based on new colors, new shapes and new series’ names applied to little-changed internal mechanisms.

Understood: For a manufacturer to say all this is heresy.And what happens to last year’s, now-obsolete products? In a world gone greenmad, you’d think somebody would be calling for a reduction to the endless production of throw-aways and the never-ending obsolete.

The facts:

  • Progress happens. Reels do improve. Rarely is it revolutionary.
  • Fish don’t give a damn about the color of a reel, or the gear ratio pulling on their lip, or whether the reel to which they are tethered is 1 year or 3 years old.
  • Unless you’re one of those wonderful fashion-conscious fishermen, the catch is more important than the chrome.
  • When a reel is blowing apart in your hands, you don’t care how good the reel looked.
  • When a reel is blowing apart in your hands, you don’t care that it’s the lightest reel on the water.
  • While many fishermen enjoy working on their reels, beyond minimum maintenance, they want to do so voluntarily and not by demand.
  • Fishermen care about fishing; they want equipment that is strong and reliable and makes their time on the water a pleasure.

We get it!


All About Free-Spool

I’m often asked why our ADvanz family conventional reels’ spools spin so freely. The simplest answer is that our reels have a sleeve on each spools shaft. Decent bearings are important, but even the best bearings will not give good free spool if a proper sleeve is not used. Here’s how our Extreme Free Spool is engineered:

Ball bearings have an inner race and an outer race that hold the rolling balls in place. As long as the inner and outer races are aligned, the bearings turn freely, and the rotation of the spool is supported by these bearings on both sides of the spool.

In most lever-drag reels, a constant pressure is applied from one side of the reel to the other side over the main shaft. Many parts are held and squeezed together. This squeeze is applied along the same cylindrical ‘plane’ as the inner race of the BBs.

At the same time, the spool is being held firmly in place with pressure along the cylindrical plane of the outer race of the BBs.

These two pressures (along the two, cylindrical planes) are not applied evenly or equally, and because of this unequal pressure on the bearings, they get torqued out of alignment and can’t turn freely. This causes poor free-spool.

By adding a properly dimensioned sleeve between the two bearings, all of the parts along the inner cylindrical plane are held in alignment – no matter how much pressure is applied while aggressively cranking the reel. That way, the BBs don’t get torqued and are always able to turn freely.

Most other reel manufacturers know this system, and frankly, I don’t know why they fail to achieve our level of free spool. My guess is that we just pay more attention to the precision required for this kind of construction detail.


Free-Spool In Action

Richard Brock from Hooked on Adventure gave the spool a spin and shot this video. It was a spur-of-the-moment thing, but the spool didn’t stop until the cameraman reached out and grabbed it.


Jack the 16’s highspeed are awesome reels. I took 3-60# yft.@ the “Rocks”and the reel worked flawless. Even Mike Lackey,owner/Capt.of the Vagabond was very impressed. I’m sure he would be willing to have a couple on the boat to promote your product. I’m glad what we contributed was an improvement to your product. The 16 and 20 2 speed I would endorse. Hope to meet you or see you on the water. Larry Coffeen

Comment by Larry@Cofes | 13 June, 2010 at 1:59 PM

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